Brunel Business School- Face to Face Business Management Series: Consumer acculturation – implications on marketing strategies
The Brunel Business School is dedicated to excellence in learning and is in the top 20 universities for research. This passion in the pursuit of knowledge translates into teaching that engages and inspires.
On-campus Business and Management Series (BMS) are now available!
In addition to the taught modules online, this year Brunel Business School is offering our students a series of free on-campus Business and Management sessions (BMS). These BMS sessions cover a variety of business and management topics, to give our students the extra on-campus experiences. If you are planning to come to the campus, have a look at the exciting topics below. You can register and come to any sessions that you find interesting and relevant. Respecting the rule of social distancing, space is limited to approx. 60 students per session. So sign up now and grab your space for a knowledge booster in Term 1. We look forward to seeing you at the Eastern Gateway Building Auditorium!
Led by Dr Bidit Dey and Supported by Dr Dorothy Yen.
|Globalisation has led to convergence of consumer lifestyle calling upon standardised marketing strategies. However, the Western countries are increasingly becoming multicultural due to the migration of people and globalisation of economic activities. This paradoxical developments in social and cultural spheres warrant marketers to develop careful segmentation and targeting strategies. The session will identify and analyse key areas that need to be taken into account while developing such strategies.|
Aimed atLevel 6
Aims & Objectives
This activity is delivered and facilitated by Brunel Business School for Business School students only as part of the dual teaching (face-to-face activity) offering. Students who are able to attend face-to-face are encouraged to book in advance so that facilitators can manage room capacity. Students who are unable to attend will be able to access the recording of the live session.
Session contents are academic topics and research-driven agenda for Business School students as an additional knowledge booster. Students who are unable to attend will be able to access the recording of the live session.
The BMS series is not associated with or managed by the CBASS Professional Life project.
Live attendance records will not be recorded so that students who are unable to attend in person are not disadvantaged.
Links to the recordings of this session will be uploaded here
If you have any questions about this session please email firstname.lastname@example.org
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