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Brunel Business School- Face to Face Business Management Series: Critical Consumption


The Brunel Business School is dedicated to excellence in learning and is in the top 20 universities for research. This passion in the pursuit of knowledge translates into teaching that engages and inspires.

On-campus Business and Management Series (BMS) are now available!

In addition to the taught modules online, this year Brunel Business School is offering our students a series of free on-campus Business and Management sessions (BMS).  These BMS sessions cover a variety of business and management topics, to give our students the extra on-campus experiences. If you are planning to come to the campus, have a look at the exciting topics below. You can register and come to any sessions that you find interesting and relevant. Respecting the rule of social distancing, space is limited to approx. 60 students per session. So sign up now and grab your space for a knowledge booster in Term 1. We look forward to seeing you at the Eastern Gateway Building Auditorium!


Led by: Dr Jessica Chelekis and supported by Dr Christina Ferreira, Dr Ana Canhoto and Dr Dorothy Yen.?
Why are consumers boycotting Sports Direct and Topshop over the coronavirus shutdown in the UK?  Why do researchers suggest that buycotts (when consumers show support for ethical companies) will soon become more popular than boycotts (when they refuse to buy from a company for moral, social, political, or environmental reasons)?  Drawing on critical consumption studies, we will explore why and how consumers use political and ethical values to guide their consumption choices.  We will also reflect on how managers and marketers can respond to increasingly critical consumers and consumer activists.

Aimed at

The topics can easily be adjusted for all levels, and will most likely benefit students in management/ marketing programmes most.

Aims & Objectives

This activity is delivered and facilitated by Brunel Business School for Business School students only as part of the dual teaching (face-to-face activity) offering. Students who are able to attend face-to-face are encouraged to book in advance so that facilitators can manage room capacity. Students who are unable to attend will be able to access the recording of the live session. 

Session contents are academic topics and research-driven agenda for Business School students as an additional knowledge booster. Students who are unable to attend will be able to access the recording of the live session. 

The BMS series is not associated with or managed by the CBASS Professional Life project.

Live attendance records will not be recorded so that students who are unable to attend in person are not disadvantaged. 

Links to the recordings of this session will be uploaded here

If you have any questions about this session please email

No dates available

There are no dates currently scheduled for this workshop.